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Self-Paced Online

Social Media Analytics

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Date Published

March 23, 2017


Florida Society of Association Executives


Social Media


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Join Heidi Otway, Vice President, Public Relations & Social Media and Sarah Tyson, Social Media Manager at SalterMitchellPR for a discussion about embracing the power of social media analytics. With the right data, associations can gauge what’s working to engage key audiences, grow membership and prompt event participation. Heidi Otway and Sarah Tyson will walk attendees through the process of using social media analytics — from determining what to measure, to leaning on third-party tools to capture additional insights, to producing clear and concise reports for senior management.

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Heidi Otway

Heidi Otway is the Vice President and Director of Public Relations and Social Media at SalterMitchellPR. She is experienced... Read More

Sarah Tyson

Sarah Tyson is the Social Media Manager and guru at SalterMitchellPR. Her expertise in targeted digital media has fueled... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Social Media Analytics - Video
Social Media Analytics - Paper
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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SeminarWeb and Mid-Atlantic Society of Association Executives programs are non-refundable.

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