Membership Benchmarking

Published by Texas Society of Association Executives and Mid-Atlantic Society of Association Executives


In the spring of 2010, a landmark study on association membership was conducted. Over 400 associations participated in the survey and shared their membership practices and their opinion on what works best for each stage of the membership lifecycle. Join Jim Doyle as he delves into the study results. Gain further insight into the tactics and strategies that other associations use to recruit members, engage new members, renew existing members, and reinstate former members. Explore what tactics correlate with higher new member input, better renewal rates, and overall membership growth. Erik will show you how these results apply to your association and how you can use them to increase your membership development efforts.

Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.

Originally Published

August 5, 2010

Program Titles and Supporting Materials

This program contains the following components:

  • 2015 TSAE Webinar of the Month - YourMembership
  • 2015 TSAE Webinar of the Month - Membership: Benchmarking - Paper

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

Click on jurisdiction for specific details

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