10 Non-Dues Revenue Ideas You've Probably Never Seen

Published by Florida Society of Association Executives and Mid-Atlantic Society of Association Executives


Summary

While average associations get the biggest chunk of annual revenues from membership dues, reliance on dues revenue is waning. According to the last ASAE Foundation’s Association Operating Ratio Report, over the last 65 years the percentage of association revenue from dues has plummeted from 95.7% to 45.4% for trade associations and 30% for professional societies.

Now more than ever, associations are hungry to fund operations while holding dues increases at bay. But we can’t depend on our members to be satisfied with the same-old-same-old concepts. Simultaneously, millennials are taking over workplace buying decisions, and have new expectations about engaging with the organizations they work with. Plus your sponsors and advertisers demand fresh opportunities that will keep them digging in their pockets to support your association.

This session explores 10 unique ideas that will inspire you to implement innovative non-dues revenue campaigns. There's untapped and unexpected value right at your fingertips and you might not even know it. Join this session and we’ll share the po$$ibilities.

Presenters
Teri Carden
Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. Though starting her career in associations, the last 5 years, Teri has answered a need in the industry by growing ReviewMyAMS.com. Though still at the helm...More

Originally Published

September 10, 2020


Program Titles and Supporting Materials

This program contains the following components:

  • Video Presentation
  • Slide Deck Copy

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