Negotiate Like a Pro

Published by Michigan Society of Association Executives and Mid-Atlantic Society of Association Executives


This webinar provides an interactive experience designed to introduce participants to the process professional buyers rely on for successful negotiation. Some common and not so common-sense solutions are presented with practical applications. The content is applicable to a broad spectrum of negotiation problems and is relevant to entrepreneurs and those association members in marketing, procurement, or event planning.

Main Points:

  • Negotiation Roadmap – understanding the strategy professional buyers use
  • Avoiding the common mistakes
  • Application – how to apply to professional and personal negotiations

    Penny Rosema
    Managing Director - Cookware Manufacturers Association
    In addition to serving as Managing Director for the Cookware Manufacturers Association, Penny Rosema consults and speaks on negotiation. She earned her MBA from Notre Dame and holds a B.S. in Engineering from Michigan State University. She combines business and technical savvy with experience to show others the importance of approaching the negotiation from 2 views. Your view and the full view.As an educator and leader, Penny worked with corporate teams in the US, Japan and Korean. She has...More

    Originally Published

    May 20, 2020

    Program Titles and Supporting Materials

    This program contains the following components:

    • Video Presentation
    • Slide Deck Copy

    How To Attend

    Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

    Technical Requirements

    You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


    If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

    Click on jurisdiction for specific details

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