The Missing Link to Building Member Loyalty

Published by Ohio Society of Association Executives and Mid-Atlantic Society of Association Executives


Summary

In order to create loyal members, you must never be satisfied with Customer service! Customer service is what we are supposed to be doing anyway. And if you just provide customer service, you will get “the just fine” members. You know those members, don’t you? When you ask them, “How are they enjoying their time as a member?”, they tell you, “it’s fine." The key is to create the "Member Experience." When this happens, you will have brand ambassadors for your association. This, however, can be challenging… unless you have the missing link that will move you from customer service to customer/member experience! You will get this missing link in this webinar and how to apply it to the four strategies that are needed to move your “just fine” members to your loyal brand ambassadors!

Presenters
Bob Pacanovsky
An entrepreneur for more than 20 years, primarily in the hospitality industry, Bob Pacanovsky and his team had one opportunity to create both a wow experience and a lasting impression on their clients and guests. He has turned that expertise into a series of keynote seminar and strategic training he calls the “Black Tie Experience.”Through his work, Bob spent years observing and engaging with people on how they act, behave, serve and lead. He combines that experience with business acumen to...More

Originally Published

March 25, 2020


Program Titles and Supporting Materials

This program contains the following components:

  • Video Presentation
  • Slide Deck Copy

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.


Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.


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